... to be the secretary of food. A compelling investigation into how Americans devolved from cooks to spectators.
The usual Pollan arch-villian, corporations, are of course to blame. On a meta level, the concept is not limited just to cooking. There are a lot fewer doers compared to watchers. Thats why Nike switched from "Just Do It" to "Witness" (I despise those commercials and tshirts). Why bother to get your bottom off of the couch, just watch someone gifted perform - and make sure you wear whatever they are wearing. Now where is my copy of No Logo ?
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