When Michael Arrington (or any media rep) asks a tough question, its better to be transparent and respectful, rather than take the route of aggression and denial. The CEO in question here responded with french, and started a war of words with the TechCrunch head. It was quite futile really - as a friend of mine said - "People listen to Bloggers, not to bland CEOs".
It started out here:
http://www.techcrunch.com/2009/10/31/scamville-the-social-gaming-ecosystem-of-hell/
And ended with this:
http://www.techcrunch.com/2009/11/05/scamville-new-offerpal-ceo-admits-mistakes-makes-bold-promises/
Its all quite tragic really - a founder who probably worked years to build their company gets edged out because of a public faux pas. However, it was not just the outburst that led to the demise, but really shady business practices that were spotlighted because of the vehemence of the response. And most people, including investors, figured there must be something behind all of this.
In order for online advertising to gain legitimacy and share of budget proportional to attention share, there must be transparency across the whole value chain - all the way from the users, to the site publishers, to the ad networks, and advertisers. Thanks to Michael, this conversation has been initiated - lets see where it goes from here.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment