Steve Jobs Keynote Marathon

Watching a series of Jobs' keynotes at Macworld after he took over the reins in 1997. A summary of his presentations:

1997:
* Select a new board of directors
* Create meaningful partnerships (adobe, intuit, and MICROSOFT)
* Focus on being great, and not on competitors
* Key message in sober tone - focus on survival

1998:
* Kick off talk with Maslow's hierarchy of needs - survival, safety, social, esteem, self actualization - and how apple is progressing in these areas
* iMac
* Simplify product lineup (Pro/Consumer, desktop/laptop) - Classic!
* Transition from Os8 to OsX

1999:
* Quicktime streaming server (limited impact, but contributed to iTunes)
* Os9 (key feature: Sherlock). This was a stopgap anyways until OsX.
* iMac (new usb devices, software - including Halo, IBM Viavoice, MS Office 98)
* The big announcement is iBook - the consumer laptop. (Kodak Moment: It has a ... HANDLE. crowd goes nuts)
* And ONE more thing - Airport wireless networking (crowd goes nuts again)

2000:
* Mac OsX. Single OS strategy.
* Carbon, Cocoa, Aqua
* ... you spend months working on a button ...
* Red, yellow, green traffic lights for close, minimize, maximize.
* Key technique - set up a challenge for yourself and blow it away. (But how do you view the dock if its too small --- well we have something called magnification - crowd goes nuts)

2001:
* Retail stores
* powerbook titanium g4
* OsX launch in summer
* iTunes - more powerful yet simpler. And iPod. The shoots of apple's media strategy.

The story is pretty clear - Jobs focused on what was key at any given point in the company's history and put his all and his best people into that problem. He obsessed over it - and out thought everyone else. The results are nothing but spectacular.

The presentation technique is outstanding as well. No bullets. The projector is to show graphics, and not a mnemonic device. The audience is there to listen to you, and not to read stuff off the screen. His style is thoughtful and respectful - he makes the audience believe that he is in analysis mode and their feedback is valuable. The phrasing is precise - with emphasis on key phrases, which are reinforced on screen. The excitement comes through. There is very little focus on self, and everything is about the products.